Leadership
- Proven leadership skills in motivating, mentoring and influencing people to become effective decision maker.
- Successfully merged the Sales and Marketing teams of two businesses into a high performing unit.
Strategy
- Developed effective sales, marketing and business strategies to increase sales and margin.
- Developed and implemented a total business strategy which transformed a loss making business in Australia to become profitable. This was done by renegotiating trading and business terms and right sizing the business.
- Developed brand strategies to increase market share and ROI.
- Developed retailer strategies to achieve “win-win” solutions.
- Conduct market analysis to determine opportunities in the market place and implement strategies to capitalise on this.
Financial
- Excellent understanding of what drives profit, analysing financial statements and implement actions to improve profit.
- Understand the 80:20 rule and implement range rationalisation to reduce complexity and increase profit.
- Proficient in executing and implementing a budget process including sales information and operating expenditure to achieve the desired EBIT result.
Marketing
- Experienced in launching new brands to become market leaders.
- Rejuvenated established brands to keep pace with an ever-changing FMCG environment.
- Launching successful NPD under existing brands to grow market share and profit.
- Utilise external scan data to analyse categories and find opportunities.
- Undertake quantitative and qualitative research projects including home visits to understand first hand consumer’s behavior and needs.
- Create an NPD funnel by utilizing internal resources.
Sales
- Analysis of sales performance, pricing and margins and implement actions to improve.
- Measure end to end brand profitability and implement actions to improve lower margin brands and focus on increasing sales of the high margin brands.
- Negotiate trade spend and promotions to improve sales and margin by using price and account planning systems to do.
- Utilise price planning and account planning systems to do “what if “analysis to improve profit.
- Providing Private Label offerings to retailers in New Zealand and Australia.
- Excellent understanding of the retail and Foodservice markets as well as exporting to Asia, Australia and Canada.
Logistics
- Managed logistics including warehousing and distribution, including the negotiation of, local and international freight partners and rates.
PERSONNEL
- Manage Human Resource functions and focusing on Health and Safety.
- Managed restructure processes by following legal procedures to ensure a fair outcome to deliver improved efficiencies for the business.
If you are at a stage in your business where you want to take it to the Next Level but not sure how to do it – then contact me for a free consultation *
* Auckland region