Services
APPROACH
We have a real hands-on approach, firstly understanding your business and the challenges and opportunities it faces. Then working with your team to find a solution to take the business to the next level.
The aim is to take your business to the Next Level by developing and implementing business, sales and marketing strategies for your business to drive sustainable growth.
COMPANY STRATEGY
Work collaboratively with you and your staff to develop and implement a company strategy which will take your business to the Next Level. Every business is different and the company strategy is unique to your business and not an “out of the box” solution.
“A strategy defines and communicates a company’s unique position in the market place and determines how organisational resources, skills and competencies can be combined to create a competitive advantage.”
Michael Porter (Harvard Business School)
The process involves the following:
- Analyse where the business currently is.
- What trends are happening in the Market Place.
- What resources are available to capitalise on these trends.
- How efficient is the business and how does this compare with competitors.
- SWOT analysis and then focus on areas to improve.
- Develop measurable goals and implement actions to achieve these.
- Measure results ongoing and make improvements through lessons learnt.
SALES AND MARKETING STRATEGIES
With the company strategy defined the next focus is on understanding the products being offered and which ones to focus on to drive business growth and profit.
The BCG Matrix is a handy tool to help with these decisions
The products can be plotted on a BCG Matrix and the purpose will be to improve the Question Marks to become Stars, then grow the Stars, avoid or minimise the Dogs and capitalise on the Cash Cows.
A SWOT analysis is done by brand/product to understand opportunities and threats
Brand strategies are then developed and implemented and typical focus areas will bE
- Growing sales of existing products, especially high margin products.
- Investing in marketing to help create awareness but have a positive ROI
- Entering new channels and markets to expand sales. This can include Retail, Food Service and other markets such as Australia, China etc.
- Understand where gaps in the markets are and develop products (within your capabilities) to capitalise on this. A launch plan is imperative to ensure success.
- Analysis sales and margin performance of current products and implement actions to improve the bottom line.
FEASIBILITY STUDIES
To determine if an idea will have a profitable outcome a feasibility study can be undertaken.
We analyse business capabilities, opportunity in the market and size thereof, current and potential competitors, pricing and margins and propensity of customer to purchase the product.
A systematic study and analysis of the new project is undertaken to determine if the outcome will be successful.
The final decision will be a Go, No Go decision which has taken into account risks and rewards.
About
THYS VAN LINGEN
Business Consultant
I have over 30 years of business experience in the Sales and Marketing of FMCG products, not only in New Zealand but also in Australia, China and South Africa. I also have an excellent track record with new product launches which became market leaders in their categories.
I understand what makes an impact on the bottom line and how to grow a business profitably and sustainably.
I enjoy a good glass of red wine and favour a NZ red from the Gimblett Gravels and the Bordeaux style wines from Waiheke. Although I have traveled to many countries, I still get a kick out of visiting a place for the first time. The outdoor life in New Zealand is fantastic and I try and get out on, or in the water for some fishing and diving.
I have a degree in Agriculture followed by an MBA.
You can read my resume here.